The Golden Ratio, the Fibonacci sequence, oft mentioned in the same breath, are well known to those beyond the spheres of mathematics. Always striving for the ideal layout, many designers use this simple 1.6 / 0.6 (approx!) ratio to fill our screens with well-balanced delights.
Our widescreen TV’s, credit cards, and field of vision are some of the manifestations of this ratio that we all know too well. Come to think of it, I’d bet the last half bottle of Asahi I’m drinking now, that the smile of a beautiful woman on a glorious summer’s day, also conforms to this ratio. My wife’s smile, of course.
We don’t need to work it out for ourselves, we get the math done for us with this cool golden ratio tool.