So, let’s get cracking
Here are 3 tips that any business owner can achieve without throwing their PC (or Mac) through the window: they run from super-easy at #1, to more advanced by #3.
(See our other tips here.)
#1 – Go-Go Google Local!
Often overlooked, Google Local is a great place to get your business listed, with many search results now showing local results at the very top.
To get your site on Google Local, and Google Maps – go to http://local.google.co.uk/. Click on ‘Put your business on Google Maps‘
Enter your Google Account details (signing up is free if you don’t have it – it’s worth the 2 minutes to fill in the form)
Fill in your recovery email address and/or mobile number
Click ‘Add new business’ and give as much detail as possible.
#2 – Validation Validation Validation
An easy one for you to check yourself – does your site have errors? This can often put you at a disadvantage to your competitors. Here’s how to check in under 30 seconds.
Go to your website. Copy the address out of the address bar.
Then, go to http://validator.w3.org/ – Put your address in the Validate by Uri ‘Address’ field.
Click the Check button.
The W3C are pretty much the world authority on valid code in websites.
If you have Errors or Warnings, contact your designer and let them know.
Sometimes they are not important, but sometimes can really harm your Search Results.
#3 – First Link Importance
This is super-important for any of us with Logos at the top of our pages, which most of us do. This tip is a little more advanced for those of you that want something more meaty!
We all know Google loves text, and how important that text is for our search engine results – here’s how to check that the very first link on your page is text – and why it’s so crucial.
To explain this as simply as possible – if Google finds 2 links pointing to the same page, it will use the first link it finds. If the first link it finds is your logo – then Google doesn’t use any valuable text for that link. Google loves text, and images just don’t compare when it comes to linking.
Here’s how to check your site. (skip to the bottom if you’d prefer to see the video link)
- Using the Firefox web browser, if you don’t have it already, install the Web Developer plugin. Restart Firefox.
- Now go to your website in Firefox.
- Then go to Tools > Web Developer > CSS > Disable Styles > All Styles.
- Now go to Tools > Web Developer > Miscellaneous > Linearize Page
(Don’t forget to re-enable 3, 4 & 5 above in your Tools menu when you’re finished.)
Now, you see your site pretty much as Google sees it.
If the first thing you see at the top of the page is a logo, then it’s worth speaking to your Web guys about.
If you want to check it out in more detail, see the video here
Well, that about wraps it up for this installment, see you in the next episode!