Continued from The Importance of Vocabulary in Web Design – Part 1
Theories abound on how to use language best for a given situation. There are many different approaches and schools of thought, from etiquette, manners and social graces, formal letter writing, article writing. The list goes on and on, and the field of vocabulary is itself a huge one.
I personally like to go with what feels right. I don’t like to write copy that comes across as a pushy sales letter. I don’t like to write copy that promises my clients they’ll get rich quick. What I do like to write is copy that I hope conveys my feelings about a topic, and write in a way that contains at least a little of my personality.
There are as many different writing styles out there as there are writers I’d guess. The people I seem to identify with the most in terms of reading their posts online would be the ones that aren’t afraid to say something funny for fear of seeming stupid. Of course, the information within the post needs to be relevant to what I want to know. And vocabulary plays a much bigger part than I gave it credit for in years gone by. If you like words, then the visual thesaurus may appeal. It’s a little like the Google Wonder Wheel, or a brainstorming session online!
With the right vocabulary, meaning can be conveyed with less ‘waffle’. Succinct, to the point and accurate. Maybe I should put this line at the start of my post…..